Wait, there are people who don't watch SuperBowl for the commercial?
*is not USAian but* I was there for the 1997/1998 school year, and I remember that even I watched it for that. You know, there were the Budweiser ads with frogs-then-lizards-who-hired-a-ferret (or a weasel? I forget...) to-kill-the-frogs storyline, and the SB game had like, three? or so new ads and I tell you, the host family I was staying with, even though they aren't football (or, for that matter, ads) fans, were lined up for ad breaks!
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*is not USAian but* I was there for the 1997/1998 school year, and I remember that even I watched it for that. You know, there were the Budweiser ads with frogs-then-lizards-who-hired-a-ferret (or a weasel? I forget...) to-kill-the-frogs storyline, and the SB game had like, three? or so new ads and I tell you, the host family I was staying with, even though they aren't football (or, for that matter, ads) fans, were lined up for ad breaks!